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Learn The Truth About Your (Dangerous) Laundry Detergent

While our typical laundry detergents are making our clothes seem fresh and clean, they may actually be doing much more harm than good. Very few people know just how dangerous regular laundry detergents can be so we thought that it was important for us to tell you! Here are seven reasons why they can be toxic:

  1. The fragrances which seem to smell so nice are actually synthetic and has: formaldehyde which is a chemical compound known to cause cancer in animals, other carcinogens (cancer-causing agents) and phthalates which have shown negative effects on reproductive health and respiratory system.
  2. Most detergents have optical brighteners (additives that add blue light, making whites seem whiter) which stay in the clothes long after washing and can cause skin irritation.
  3. The chemicals have a negative effect on the environment, contributing to water pollution in particular.
  4. Laundry detergent manufacturers don’t have to list all ingredients on packaging, so you have no idea what chemicals they could be adding and whether or not they’re hazardous.
  5. Fabric softeners are designed to stay in the clothes after washing which means continuous contact between chemicals and the skin.
  6. Chlorine bleach (found in most detergents) when going down drain can produce organochlorines which can create problems for reproductive and neurological systems.
  7. Majority of products never been tested so we have no idea if they are actually safe to use or not.

Thanks to for this list.

While we do have to wear clothes, they don’t have to be washed with items that may potentially harm us! It’s time to get rid of the toxic chemicals in your home and purchase our all-natural chlorine-free laundry detergent for regular clothes.

Rustic Art Chlorine-free laundry detergent for regular clothes

Rustic Art Chlorine-free laundry detergent for regular clothes  1 Kg

About Rustic Art Power Laundry: Rustic Art laundry range is completely biodegradable and eco friendly such that the rinsed water can be used to water plants & is a good soil fertilizer. It is absolutely Chlorine Free and can be safely used in washing machines (Top & front load). Bio Laundry Range is vegetable oils based. This natural detergent is a single processed detergent with Lemon extracts.




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Doing laundry is a daily chore in all households. Whether it’s a machine-wash or hand-wash, we use an ample amount of the well-advertised, promisingly fragrant and gentle, commercial laundry detergent. But did you know that this essential & seemingly harmless household product is imbuing your clothes & linens with harmful synthetic chemicals and flooding the wastewater with chemical residues that do nothing but harm to the environment?

Your everyday laundry powder may contain toxic chemicals which may pose a variety of health risks ranging from skin irritation and allergies to cancer, poisoning and neurological problems! It is a must to know which ingredients to avoid when buying detergent, especially when we use it on a daily basis and on clothing which is in close contact with our skin. It also helps us control the amount of toxins entering our waterways.

Here’s a list of toxic chemicals which could put your health at risk. Does your detergent have any or a combination of these? Check the label & see for yourself!



Also, take a look at the Dirty Dozen – Top 12 harmful ingredients that are an absolute no-no in any product which you buy.

If your detergent has any of these toxic ingredients, it’s time to make a switch to healthier, chemical-free alternatives! Be on the look out for natural soaps and soapy nuts. To get you started, we have handpicked some of the best options available in the market here.


In our fast paced lives, a sustainable lifestyle shouldn’t be a struggle, but it sometimes is. Our online e-commerce provides the largest selection of natural, organic and eco-friendly products in India making it accessible and affordable to all. Founded by parents, helps you choose from a wide selection of safe, healthy non-toxic products, all at one place delivered to your door! Not every product makes it to our virtual shelf, but the ones who do make it through our selection criteria.

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