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Why is Organic clothing the fashion rage the world over?! India, as the original fashion capital of the world (remember, mere mortals from the world over braved the high seas to reach India for her silks and cottons!!!) – leads in contemporary Organic Fashion – Clothing & Accessories, for men & women!!!

What is Organic Clothing? 

Organic clothing is made of all-natural, non-synthetic materials and is a part of the organic agriculture movement. This emphasizes farming and processing that work with nature and help minimize air, soil and water pollution. Organic clothing materials come from plants that have not been radiated, genetically modified or treated with synthetic or chemical pesticides.  Organic fabrics like cotton, wool, silk, Bamboo and hemp meet regulations set by Organic Trade Associations. 

 What is SAFE about Organic Clothing?

To understand this, we need to understand the Dangers of Non-organic Clothing. These are often the source of contact dermatitis, an allergic reaction. The dyes, resins and formaldehyde used in processing fabrics could cause reactions. Synthetic fibers and wool can act as irritants.

The World Health Organization estimates that pesticides poison at least 3 million people every year . Over half of the pesticides used in cotton cultivation as likely to cause cancer in humans . Many pesticides have been shown to cause a range of other health concerns in humans, like:

  • Headaches
  • Fatigue
  • Nausea
  • Asthma
  • Cancer
  • Neurological Disorders
  • and Birth Defects.

Children exposed to methyl parathion, an insecticide, are observed to suffer memory loss and emotional swings.

 What is GREEN about Organic Clothing?

It is Fashion with Responsibility! Clothing and fabrics made using entirely non-chemical means of production – including chemical fertilizers and pesticides is a sustainable means of living in co-existence with Nature. Organic agricultural methods are totally sustainable, helping reduce the Carbon Footprint. Plus, Organic farming also uses 50 percent less energy than conventional farming .

organic clothing

Benefits of Organic Clothing

  • The environmental benefits of organic clothing stem from the fact that growers produce cotton without synthetic fertilizers or toxic herbicides and pesticides, from non-genetically engineered seed.
  • Authentic organic fabrics and clothing can help the environment in a number of ways:
  • No chemical pesticides are used
  • Organic cotton farming produces far less CO2 emissions – Organic farming takes 1.5 tonnes of CO2 per acre per year, taken out of the atmosphere
  • Organic cotton farming uses up to 60% less water than conventional farming methods
  • Pesticide or herbicide residues are not released accidentally into the environment
  • Humans and animals are not exposed to chemical pesticides or herbicides
  • When the fabric is discarded, pesticides and herbicides are not returned to the earth in landfill, or enter into the recycling process.

An easy way to stock up on fine yoga clothes and casual organic clothing is to check out the comprehensive range here at Natural Mantra. Take a look at the showcase!!!

A range of yoga clothes and tops & bottoms for men, as well as for women, plus accessories and bags.

Think Organic, wear Organic. Today!




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The Unpalatable Truth – Pesticides in your food!


This presents a pretty picture, fruit and vegetables bursting with color and health, ripe and ready for the dining table.

But are you ready for what this apparently healthy platter holds in store for you and your body?

This question is very relevant in today’s marketing-oriented world of mass food production where speed and looks far outweigh natural goodness in the harvest of fruit and vegetables and indeed all food crops.

Look before you EAT!

Most foods that are grown with chemical fertilizers, insecticides and pesticides are bound to have prodigious amounts of residue that invariably find their way into our systems.

In fact, a number of natural foods that we eat have an alarmingly high potential to absorb and retain pesticides, which by default reach your plate at the dining table straightaway.

They include cherry tomatoes, apples, celery, cucumber, grapes, chillies, potatoes, sweet bell peppers, spinach, strawberries, peaches, lettuce, blueberries, milk, fatty meats, coffee, wine and chocolate, believe it or not!

Logically, it’s only fruits and vegetables with thick skins that are removed before eating (melons, avocado, corn, etc.) that tend to have the lowest amounts of pesticide residue.

Here’s a very tragic case of pesticide poisoning that has recently shaken up the general public, not just health-conscious people.

For 26 long years, the government-owned Plantation Corporation of Kerala aerially sprayed Endosulfan over 4,700 acres in Kasaragod. Endosulfan is banned in many parts of the world, as a highly hazardous pesticide. But in Kerala it was sprayed for years in government-owned plantations.

As the plantations are in a mountainous area, the pesticide residues settled on the soil and got washed away when it rained, into drinking water streams below.

Today, villagers who lived close to the plantation are paying the price – battling physical deformities, cancers and disorders of the central nervous system. Many of them got paralyzed or are seriously ill. Many areas in this district of Kerala have become living examples of how the poison in pesticides could be lethal to our health when used excessively and carelessly

The tragedy got media exposure and has raised awareness. But all this, a bit too late for the unfortunate victims. The Kerala government, unable to face up to the media war against endosulfan poisoning in Kasaragod, banned its use for an indefinite period. The effects of that are already showing. The birds are back, there are butterflies flitting around, micro organisms are alive in the eco-system and nature is seemingly bouncing back.

However, Endosulfan is still being used in various parts of India in Punjab, Karnataka, Andhra Pradesh and Assam, in cotton and tea production. But communities are not clear about the danger ahead. A lot of work needs to be done before the danger of not just Endosulfan, but of all pesticide poisoning can be stemmed.

The benefits of eating organic food go straight to the farm, where no pesticides and chemical fertilizers are used to grow the organic produce shipped to grocers. That means workers and farm neighbors aren’t exposed to potentially harmful chemicals, it means less fossil fuel converted into fertilizers and it means healthier soil that should sustain crops for generations to come.

For individuals, organic food has many benefits. Eating organic means avoiding the pesticide residue left on foods, and it may even mean more nutrition.

But organic food can cost more, meaning many families are unwilling to pay more for organic produce. If you want to balance budgets, while investing in only some organic produce, you can also buy fresh produce typically low in pesticide residue, like Onions, Sweet Corn, Pineapple, Avocado, Asparagus, Frozen Sweet peas, Mango and Papayas.


In our fast paced lives, a sustainable lifestyle shouldn’t be a struggle, but it sometimes is. Our online e-commerce provides the largest selection of  natural, organic and eco-friendly products in India making it accessible and affordable to all. At you can choose from a wide selection of safe, healthy non-toxic products, all at one place delivered to your door! Not every product makes it to but the ones who do make it through our selection criteria.

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Farmer’s Market : A neat surprise

Terra Madre a worldwide event.

On the 10th of December, as the world celebrated Terra Madre or Mother Earth Day, a select group of Mumbaikar’s initiated the global Terra Madre movement at the local Farmer’s Market. On the 11th of December, at the Farmer’s Market in Bandra, Mother Earth day was celebrated in a unique and exciting way to promote eco-friendly lifestyles even in the middle of a metropolis.

Live Music : Courtesy Tribal Flora

Amidst the hypnotic droning of the Didgeridoos and rhythms being tapped out on (what I assume was) a wood box by this organic music band called “Tribal Flora”, people shopped for organic vegetables, fruits, cotton t-shirts, lead-free cosmetics, hand-made paper book marks and so much more!

I’m new to the whole Green products market and I was a bit sceptical about it. I worried that I wouldn’t have enough variety to choose from, the stuff would be really expensive and that I would probably have to compromise on the “coolness” quotient if I had to go green. These are preconceived notions that anyone can have before trying out something new. But I tried to keep an open mind, looking around for interesting products that appealed to my sense of style, my budget and my perception of the green movement: more importantly what eco-friendly means to me.
It is difficult to actualise the idea of going green in an urban set-up. Often times, one wonders is it even practical?  And I’m a part-time student with a shoe-string budget. However, the local farmer’s market surprised me with quite a lot of things I saw on display and for sale.

Visiting cards we fell in love with :).

“Our Little Bit” had a cardamom flavoured beeswax and honey lip-balm which I picked up. There were chocolate cup-cakes made from organic food products which I was sorely tempted to eat, but I didn’t. There were movies being screened, books that were printed on handmade paper had been put up for sale. There were so many things to look at, eat, take home, read, wear – organic laddoos, dry fruits, and yes, elephant poo paper diaries.

Talking about the diaries, there are two brands that caught my eye. The Root has something that gives my eclectic side quite a kick: Elephant poo paper diaries. The t-shirts have designs that focus on contemporary issues of consumerism,war a need for peace, our planetary health.

The Root Tees : Go Eco Tiger

My father loves earthy shades of beige, olive green and ochre and The Root has these lovely colours and the designs on them are so tastefully done – creative, cool and direct in its approach to the issues that the brand is all about. I’m really eager to get one of the tees for my dad as a birthday gift.
The best thing about The Root is that, it’s not preachy and that’s a great relief because sometimes any kind of education about a movement has a risk of being condescending. The Root manages to get its message across beautifully, elegantly, creatively and clearly without coming across as being holier than thou.  Quite frankly, I’m in love with their bookmarks, their refrigerator magnets and yes, of course, the elephant poo paper diaries. The only thing I wish for – the tees to be made in my size. For now they are available only in Medium, Large and Extra-large. I hope they come out in more sizes! (Nitesh: If you’re reading this, please make them in small and extra-small.)
Along with “The Root” which is for the more serious environmentalist, “No Nasties” offer some funky t-shirts with youth-oriented designs which bring out the cool eco-warrior in the conscious younger generation.
Clean Planet has funky bags; Pretty totes, gift bags, cloth bags to keep ones veggies fresh even in the refrigerator, and printed messages that are tongue-in-cheek, which makes it all the more fun to carry these totes around.

Clean Planet is about catering to all lifestyle groups that want to go green. Be it formal totes, foldable cloth bags for occupying less space in one’s purse, handmade-paper diaries, and Christmas decorations made from recycled paper with witty quotes.
Some of my favourites:

Don’t blow it. Good planets are hard to find.
After one look at this planet, any visitor from outer space would say, “I want to see the manager!”
Don’t knock the weather. Nine-tenths of the people couldn’t start a conversation if it didn’t change once in a while.

I highly recommend you check the Clean Planet Totes collections here. You’re guaranteed to find a tote that speaks for you.

My afternoon at the Farmer’s Market was a relaxed way to spend a Sunday. Bought some cherry tomatoes, lettuce and onions and made a nice salad for dinner. All this ambling around was accompanied by lovely background music by the band Travel Flora. Blissful day at the market with a lot of things to discover and learn…sigh…If every trip to the market with mum is like this…



In our fast paced lives, a sustainable lifestyle shouldn’t be a struggle, but it sometimes is. Our mission is to provide the largest selection of  natural, organic and eco-friendly products making it accessible and affordable to all. At you can choose from a wide selection of safe, healthy non-toxic products, all in one place delivered to your door!

Leave us a comment and connect with us here:

Post contributed by : Ankita Gujar ; Photos: Tina Datta

About the Author : Ankita Gujar 

Ankita is a graduate in Sociology and Political Science from St. Xavier’s College, Mumbai. The environmental movement has always interested her ever since she was introduced to the water cycle in the 3rd standard. She loves to travel and experience new cultures. At age 21, she first got a taste of “pristine” nature when she backpacked across the Scottish Highlands and she wants her kids to be able to experience that when they grow up to earn their trip across the world. She is also a teacher of languages – English and French. She hopes to make people aware of the advantages of adopting an eco-friendly lifestyle because she wants to be able to pet a tiger and swim with a dolphin when she gets the courage to pet the tiger and gets out of the house to exercise regularly at the pool in her locality and learns to swim…which is going to probably be around 5 decades from today. So help her to pet a tiger and swim with a dolphin. Go Green.

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Sustainable plastic?

Have you visualized an empty soda bottle, becoming the ultimate eco avatar that saves energy, becomes a source of light (literally) and lights up neighborhoods?  Here’s a video we’d love to share. We promise you will be amazed with what you see. Experience how a simple man uses a plastic Coke bottle and some innovative techniques to create solar power. From no light to a room full of light with solar power.

Watch it to believe.