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May #GanpatiBappa remove all obstacles to a cleaner, greener & more #EnvironmentFriendly world!

The #EcoSensitivity of #IndianHeritage

Harking back to ancient Vedic times, the sculpting of a Ganesha idol from Shaadu(natural clay) at home , worshiping it and then immersing it is an age-old practice that incorporates the wisdom of eco-sensitive practices – – a #SustainableLiving practice. This is still followed in parts of South India, notably in Tamil Nadu.

Row of ganeshas

DIY ecofriendly clay ganesha

The #EnvironmentalPollution of the Festival

Today, it is a practice that needs to be followed widely because we can see the environmental pollution that is caused by Ganesh Chaturthi festival through:

  • Plaster of Paris Ganesh idols. Plaster of Paris (POP) contains gypsum, sulphur, phosphorus and magnesium. The idols take several months to dissolve in water and in the process poison the waters of lake, ponds, rives and seas.
  • #ChemicalPollution.The chemical paints used on the idols contain mercury, lead, cadmium and carbon and this increases the acidity and heavy metal content in the water.
  • Waste generated by the non-biodegradable accessories – thermocole, plastic flowers, cloth, incense, camphor, etc. used during the worship.
  • #NoisePollution
  • #Traffic congestion

There are many negative effects on the environment:

  • The polluted water causes several diseases including skin diseases.
  • The pollution from the idols also damages the #Ecosystem, kills fishes and water plants. Often, the same #PollutedWater gets pumped into homes.

A Central Pollution Control Board Study on the impact of immersion of Ganesh idols on the lakes revealed the following:

  • The acid content in the waters increased.
  • The TDS (Total Dissolved Solids) increased by a 100%
  • The heavy metal content sampling showed an increase in metals such as iron which increased nearly 10 times and the content of copper in the sediments increased by 200 to 300 %.

How do we prevent this Environmental Damage?

  • Use eco-friendly clay idols painted with natural colors.
  • Use permanent idols made of stone and perform a symbolic immersion and reuse the idol each year.
  •  Avoid public water bodies to immerse the idols, instead immerse idol in bucket or tub.

Natural Mantra offers you a #SustainableLiving alternative: A Natural Clay Ganesha Home kit with all the necessary tools, #EnvironmentFriendly jewelry & embellishments and a step-by-step video guide. You can also use a ready-made idol made of coconut from the site to re-create this tradition in your own home. Let us ensure the sanctity of our traditions and the purity of our Earth. Happy Ganesha!


row of ecofriendly ganeshas



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Bid an eco-farewell to Lord Ganesha this year


Say ‘Ganpati Bappa Morya,

Ya Varshi Eco-Visarjan Ghya!’

Many of us welcome Lord Ganesha in our homes every year. For the days that He stays with us, we observe strict rules and make sure that our revered guest gets all our attention, best of food and a pure and clean environment.

Then comes the day of Visarjan! Every small bit of detail that we take care of and every way we protect the Ganesha idol…all of it just disappears in the noise and water pollution that we cause.

When we chant – Ganpati Bappa Morya, Pudhchya Varshi Lavkar Ya, do you think Lord Ganesha would really want to come back to a world so polluted and a visarjan so chaotic?

That is the bad part. The good part is that we can change it, starting from this year.

The first step in this direction would be to choose an eco-friendly Ganesha idol. . The idols made from clay, stone, metal or bio-degradable materials like coconut can be immersed in a bucket of water at home. This way, we don’t pollute the water or create traffic, thus restricting noise and air pollution. You can buy it from Natural Mantra

Even when you want to give Ganesha a traditional farewell, idols made of clay dissolve in water soon after immersion; but idols made of non-biodegradable POP don’t dissolve. This leaves parts of our revered deity strewn on the shores or floating in the water.

That is not all; here are a few more reasons:



-Regular Ganesha idols in the market are made from Plaster of Paris which takes several months to dissolve. In the process, it poisons the water bodies that the idols are immersed in.
-The chemical paints used to decorate the Ganesh idol contain mercury, lead, cadmium and carbon. This increases the acidity and heavy metal content in water.
-The Ganesha Idols that are carelessly dumped in water bodies block the natural flow of water which results in stagnation and breeding of harmful pests and mosquitoes.
-The polluted water causes skin diseases to people who come in contact with it.
-It also kills the marine life and damages the eco-system.
-The same polluted water often finds its way to your tap without being treated.

Be a responsible citizen and an ardent devotee by choosing an eco-friendly Ganesha Idol from Natural Mantra for an eco-friendly visarjan! This way, we don’t pollute the water or create traffic, thus restricting noise and air pollution.


-Do not immerse any plastic waste along with your Ganesha Idol made from clay and natural colors.

-Opt for a symbolic immersion.

-Avoid using thermocol and plastic decorations.
-Alternatively sprinkle water on the Ganesha Idol instead of immersing it in the main water bodies of the city.
-You can also immerse the Ganesha Idol in a bucket of water and then use it to water the plants.
-If you want a cost-effective as well as eco-friendly option, get yourself a Ganesha Idol made from stone or metal which you can re-use every year.
Take the first step by ordering an eco-friendly Ganesha Idol from Natural Mantra!




Along with the idol, there are several accessories used during the worship which are collectively referred to as ‘nirmalya’. These include flowers, fruits, coconuts, cloth, incense, camphor etc. Further, many people create elaborate temples out of thermocol to houwe their idols. Until some years ago, all these were also immersed along with the idols. 

In Pune, the municipal corporation has successfully convinced people not to immerse the ‘nirmalya’ into the water. Instead, they have installed large bins shaped as traditional pots or ‘kalashes’ to receive this nirmalya. While this is a good first step, the appropriate management of the nirmalya is still crucial considering the volumes that are collected every year.

Create a world where Lord Ganesha will be pleased to visit over and over again. Lets strive together to celebrate an eco-friendly Ganesh Utsav this year. Ganpati Bappa Morya!


In our fast paced lives, a sustainable lifestyle shouldn’t be a struggle, but it sometimes is. Our online e-commerce provides the largest selection of  natural, organic and eco-friendly products in India making it accessible and affordable to all. At you can choose from a wide selection of safe, healthy non-toxic products, all at one place delivered to your door! Not every product makes it to but the ones who do make it through our selection criteria.

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